Assistant
Ask your dashboard a question.
Profflow's assistant answers in plain language, from your own figures — the same ones on the screen in front of you. It is built so it cannot make a number up.
Four questions it starts with.
They sit as one-tap suggestions above the box. Anything else you type is answered the same way — from your figures, or not at all.
“Why did profit fall?”
Compares the last 7 days with the 7 before, then names what moved it — revenue, or a cost line that grew — largest first.
“What are my biggest costs?”
Ranks every cost line by size, as a share of costs and of revenue, and points out which one grew fastest since last week.
“What changed in the last 7 days?”
Revenue, profit, orders, refunds and margin across the two windows, with monthly costs pro-rated so a short period is not charged a full month of overhead.
“Which products bring the most profit?”
Ranks your products by tracked revenue and shows the profit each one contributes — labelled as an estimate, because cost of goods is one store-wide percentage, not a per-product cost.
How it answers
Four things that are true of every answer.
A chat box that guesses at your profit is worse than no chat box. These are the constraints the assistant is built under, not aspirations for it.
It reads the same figures you are looking at
The assistant is handed the numbers your dashboard just rendered — the same orders, the same settings, the same profit calculation. It cannot quote you a net profit that differs from the one on screen, because there is only one of them.
It is not allowed to invent a number
The one rule above all others: never state a figure that was not provided, and never estimate or extrapolate one. If answering would need a number it does not have, it says which number is missing and stops. In a profit tool, a confident wrong figure is worse than no answer.
If the model fails, the arithmetic still answers
Underneath the model sits a deterministic engine that computes the same answers directly from your figures. When the model is unavailable, rate-limited, or returns something incomplete, that engine answers instead. You get a correct answer or none — never a plausible-looking guess.
It tells you when the ground is soft
Demo data says it is demo data. An unfinished cost setup says so, and names the fields it still needs. A figure that is an inference rather than a measurement is labelled as one, every time it is mentioned.
Limits
What it will not do.
Worth reading before you rely on it for anything that matters.
It is not tax advice
Profflow prepares profit and VAT figures from your store data. It does not file returns and it is not an accountant. What you declare stays between you and yours.
Per-product profit is an estimate
Cost of goods is set once, store-wide. Ranking products by profit therefore ranks them by revenue with a flat margin applied — useful for direction, not for a per-SKU decision. The assistant says this every time it ranks products.
It only ever reads
The assistant has the same read-only access to your Shopify store as the rest of Profflow. It cannot change a price, edit an order, or touch a customer record.
It sees your store and nothing else
Answers are built from your own dashboard context, behind your own login. No other store's data is in the room.
Where it lives
A tab in your dashboard. Nothing to set up.
Open Assistant in the sidebar and ask. It is included in every plan — there is no separate AI add-on and no per-question charge.