About Profflow
I built the tool
I always needed.
Before Profflow, I ran my own Shopify store. I know exactly what it feels like to open your dashboard, see a big revenue number, and have no idea how much of it you actually keep.
The problem
Shopify tells you how much you sold. It doesn't tell you how much you made. After ads, returns, fees, shipping, and VAT — the number you keep is completely different. I spent hours every month in Excel trying to figure it out. Sometimes I got it wrong. Sometimes I didn\'t do it at all.
I talked to other store owners
Every single store owner I talked to had the same problem. They were making decisions — scaling ads, ordering inventory, hiring — without knowing their real numbers. Some of them found out months later they had been running at a loss.
So I built Profflow
Connect your Shopify store once. Profflow pulls everything automatically — revenue, fees, returns, ad spend, VAT — and shows you one number: your real net profit. No spreadsheets. No guessing. Just clarity, every single day.
Why choose Profflow
Built by a store owner.
For store owners.
01
I understand the pain
I ran a Shopify store myself. Profflow wasn't built from a whiteboard — it was built because I needed it. Every feature exists because I personally felt the problem.
02
Made for Europe
EU VAT, OSS threshold, multiple currencies — Profflow handles all of it. Built in Estonia, data stored in the EU. GDPR-compliant from day one, not as an afterthought.
03
Simple on purpose
You don't need an accounting degree. You open Profflow and you see the number that matters. Everything is visual, everything is automatic, nothing requires manual work.
04
You talk to the founder
No support queue, no tickets. Founding members message me directly — and when something is missing or broken, it usually gets fixed the same day.
"Every Shopify store owner deserves to know their real profit — not at the end of the month, not after hours in Excel, but right now, in real time."