Profit & Beyond
Shopify shows revenue. Profflow shows what you actually kept — after ads, cost of goods, fees, returns and EU VAT.
No card for the demoRead-onlyHosted in the EU
Works with the tools your store already runs on
- Shopify
- Stripe
- Klarna
- PayPal
- Meta Ads
- Google Ads
- Klaviyo
Every day, not every month
Which days actually made money
A monthly total hides the days that lost money. This is the screen you get — switch the range, then pick any day to see how its number was reached.
Good evening, Daniel
1–30 July 2026 · Demo data
Net Profit
€13,657
Revenue
€51,670
Fees & Returns
€1,966
Margin
26.4%
Daily net profit
Click a bar to open the day
Expense breakdown
€38,013 of €51,670The line that matters
Not revenue — net profit, month by month, after everything. The gap between the two lines is what the month actually cost you.
Net profit · Jul 2026
€2,521
Revenue
€7,940
Net profit
€2,521
Margin
31.8%
Net margin
Of every €100 that came in during Jul 2026, €31.75 stayed with you.
Built here, not ported here
VAT sits inside every European sale
US tools add sales tax on top and call the rest revenue. In the EU it is already in the price — and the rate depends on where the buyer is.
VAT by destination · this month
€1,051 of what looked like revenue was never yours.
EU OSS threshold
€4,710
of the €10,000 cross-border limit
Cross it and you must charge each buyer’s national rate. Profflow tells you before you get there, not after.
Try your own numbers
Move the slider.
Watch it disappear.
This runs the identical calculation the dashboard runs — not a marketing approximation of it.
Monthly revenue
€24,000
You keep
18.9% net margin
This is the whole product
No tour required.
Real net profit
One number, every day, after every cost.
Daily P&L
Thirty bars. Green days, red days, no averaging.
EU VAT & OSS
Domestic, reverse charge or buyer-country rate — and the €10,000 threshold.
Cash-flow forecast
Six months projected from your real margin, not turnover.
Ads & ROAS
Return measured against profit, not revenue.
Invoices the EU accepts
Every field Article 226 of the VAT Directive requires — miss one and your buyer cannot reclaim the VAT.
On the roadmap
Ad spend, straight from the source
Today you type one monthly figure for ads and Profflow works from that. These three will pull it per campaign instead — so ROAS is measured against profit without you copying a number across.
Meta Ads
Facebook and Instagram spend, pulled per campaign.
Not connected yetGoogle Ads
Search and Shopping spend, matched to orders.
Not connected yetTikTok Ads
Spend and creative performance, next to the profit.
Not connected yetNone of the three is live today. When one is, it appears in the changelog the day it ships — not before.
Priced flat. Built for the EU.
The others were built for US stores and priced on your turnover.
| OursProfflow | Triple Whale | TrueProfit | Polar | |
|---|---|---|---|---|
| Entry price | €68.90/mo, VAT in | $219/mo | $35/mo | On request |
| Contract | Monthly, cancel anytime | 12 months | Monthly | Annual |
| Extra cost per order | None | Scales by GMV | Up to $1,000 | Scales by GMV |
| EU VAT & OSS | Built in | |||
| Data hosted in the EU | Yes | US-first | US-first | US-first |
| Cash flow forecast | Built in | Add-on | ||
| Multi-touch attribution | Yes | Limited | Yes | |
| Time to first number | ~2 minutes | Onboarding | App install | Demo call |
Competitor figures taken from their own public pricing pages, checked on 12 August 2026. Plans change — tell us at hello@profflow.co if anything here is out of date and we will correct it. Logos and names are the property of their owners and are shown here to identify what is being compared.
Two minutes to your first real number
No install queue, no approval wait, no demo call.
Create your account
Email and a password. Nothing else.
Paste a read-only token
From your Shopify admin. We never write to your store.
Answer four questions
COGS, shipping, payment fees, fixed costs.
One price. It never moves.
Do €10k a month or €200k — you pay the same. No per-order fee, ever.
First 14 days free · no charge until day 15
Growth
14 days freeEverything the product does, for one store.
Free for 14 days, then €68.90/mo — the same figure, VAT included. Cancel in one click.
- Real net profit, daily
- Daily P&L and profit calendar
- EU VAT, OSS and invoices the EU accepts
- Cash-flow forecast
- The assistant, included
- Read-only Shopify access
Pro
For when one number stops being enough.
Free for 14 days, then €138.40/mo — the same figure, VAT included. Cancel in one click.
- Everything in Growth
- Scenario builder
- Priority support
- Early access to new tools
Both plans bill monthly in advance and stop when you say so. Card details go to Stripe, never to us — and the demo needs no card at all.
What Profflow is not
Not an ad platform. It reads your spend, it does not buy media.
Not an accountant. It prepares the figures, it does not file your returns.
Not a CRM, and it never will be.
Not multi-touch attribution. If that is what you need, Triple Whale does it better.