Where we are.
Where we're going.

profflow.co is live — full product site with pricing, FAQ and the founding offer: intro pricing for the first stores, limited spots.

Core dashboard shipped: real-time profit overview, revenue analytics, expense breakdown by category, invoice manager with VAT support, and expense tracking with recurring costs.

Dashboards now run on live store data — orders, revenue, refunds and Shopify fees flow in automatically through a read-only connection.

Four interactive tools shipped inside the dashboard: Break-Even Tracker, 6-month Cash Flow Forecast, Scenario Builder and the EU VAT / OSS threshold tracker.

Founding access went self-serve — Stripe checkout with EU VAT invoices, plus a fully interactive public demo of the dashboard. Try every tool with sample data, no signup needed.

The buy flow is now airtight: an account is always created before payment, checkout is locked to signed-in users server-side, and founding intro pricing (€39/€89 for the first 2 months) applies automatically with EU VAT handled at checkout.

Personally onboarding the first 10 founding stores — connecting Shopify, tuning cost categories, and turning their feedback straight into fixes.

One-click professional PDF invoices with your branding. Auto-send to B2B clients, VAT calculation included.

Direct sync with Meta Ads and Google Ads. Ad spend pulled automatically — see ROAS and real profit per campaign.

Manage all your Shopify stores from one dashboard. Monthly PDF profit reports ready for your accountant or investors.

Full public launch. All core features stable, onboarding polished, subscriptions live for everyone.

Smart recommendations — when to scale ads, which products drain profit, where to cut costs. Built on your real data.