Blog
Profit, made clear.
Plain-English writing on e-commerce profit, fees, and running a Shopify store in Europe.
LatestFundamentalsJuly 2026 · 4 min read
Revenue is not profit — and the gap is bigger than you think
A €10k month can be a losing month. Here's where the money actually goes between the sale and your bank account.
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GuideJuly 2026 · 3 min read
Every fee your Shopify store pays, in one place
Transaction fees, payment fees, app subscriptions, currency conversion — a plain-English map of what leaves your account.
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EuropeJune 2026 · 5 min read
EU VAT and the OSS threshold, explained simply
If you sell across EU borders, there's a €10,000 line that changes how you charge VAT. Here's what it means.
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